KERB are celebrating four immense years of showcasing London’s most innovative traders. Join their epic birthday party on Friday 14 October from 5-11pm for cocktails, beers and a whopping feast from 15 traders. We get behind the scenes with Grace Regan, founder of SpiceBox…
How did SpiceBox begin?
My background is in media tech – I founded a news app when I left university and moved to Silicon Valley in California last year to work on the app. Whilst in California I became vegan and obsessed with all the new exciting food companies that were launching in San Francisco and LA. I was struck by how easy it was to eat affordable food that was good for you and also the planet – sustainability is such a focus in the food industry out there.
I realised there was a huge opportunity to take this forward-thinking sustainable fast-food model to London and so quit tech to launch a food company – SpiceBox!
Describe SpiceBox in 3 words…
Plant-powered Indian Food (kinda 3!)
Tell us about the Build a Box…
Again, this is totally influenced by my time in America. I loved the US trend of being able to customise your meal. From a business perspective it works because you’re able to keep the same, simple menu but still give customers enough choice to have a meal that is really aligned with their tast
Tell us about your travels in California and how this has influenced you…
See above! Another thing that really influenced me was how, as opposed to London, the healthy food industry was so mainstream. Whereas in London ‘health food’ is still quite niche and far too expensive, in the US it’s really accessible and affordab
Describe Jackfruit to us and what do you love about plant-powered food?
Jackfruit is a vegan’s best friend! It’s a tropical fruit that’s often used in Asian dishes as a replacement for meat in curries etc. It doesn’t have a hugely distinctive flavour but absorbs other flavours really well. It also has a really meaty texture – when pulled apart it’s just like pulled pork or slow cooked chicken. It’s such a great ingredient to use because it so easily convinces meat-eaters that plant-based food can be just as delicious and satisfying as meat. They get the same sensation as eating meat without all the negative environmental and health aspects.
What ingredient should vegans (and meat eaters) have in their kitchen to give a dish a twist?
Smoked paprika is a great spice to have as it gives a great depth to vegetables and a similar flavour sensation that you’d get eating meat. Cashews are also an amazing secret weapon – you can blend them up to create savoury ‘cheesy’ pestos or even thick sweet creams.
Where can we find SpiceBox?
Thursdays, West India Quay, Fridays, Kings X and various events and festivals – keep up to date on our moves via @Spice_Box on Instagram.
We’re also working hard on re-launching our takeaway and delivery service!
Your favourite KERB traders?
Club Mexicana – we’re doing a one-off collaboration with them at Kerb’s 4th birthday party! Also Poke – they do a great vegan bowl.
KERB ‘s 4th birthday party | West Handyside Canopy, Kings Cross | Friday 14 October 5-11pm
Tickets are available here | £4 plus booking fee, and include a special cocktail when bought online.