Keep hearing the name ORA come up a few times (and no, we don’t mean Rita)? Then you’ll have heard a bit about the first Italian-English brand of craft beer hitting the UK. We go behind the scenes with Daniele, one of the founders, as he shares ORA’s journey from Modena to London…
Who are They?
ORA are a small team of Daniele – running the brand and London market; Pietro – he lives in Modena and is behind the production; and Emanuele – running the Milan market. The team all have full-time jobs but are driven in crafting their beers. They’ve been brewing for 10 years, having started in a small garage in Modena and now supplying 35 places in the triangle of London, Modena and Milan.
Craft beers in Italy
Craft beers in Italy are growing very rapidly, although the market is quite new compared to the UK, says Daniele. “There’s a strong culture for wine, and the aim at ORA is to give a different experience to customers with our beer and food pairings so we can occasionally substitute wine with beers in our Italian kitchens”.
What to Try: Italian meets English ingredients
ORA strongly believe in “the better the ingredients, the better the beer” and have travelled between Italy, Scotland and England over the years to develop the perfect mix of ingredients for this Italian/English craft beer on the market. There’s the Gioele, which builds on the classic Scottish ale brewing tradition, using English ingredients and enhanced with an Italian hop, resulting in a sultana and currant fruitiness. Then there’s the Hermes, a Pilsner made with fresh and pure water from the Apennini mountain. The final taste is refreshing.
Special events coming up…
We want people to experience the journey too – from our small garage in Modena 10 years ago to London
ORA are keen to create great drinking experiences – they are working with a cocktail consultant to develop some cocktails with ORA, and there’s a few “meet the maker” events lined up so people can smell and taste the raw ingredients used in the production process. Daniele tells us “We want people to experience the journey too – from our small garage in Modena 10 years ago to London”.
23 July | Party with ORA at Cafe del Marsh with a dj set and celebration for fans, which will close the summer tour. For more info on both events head to www.orabeer.com
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